Ritual - Tradition, Backed by Science

Ritual is a luxury cosmetics brand positioned at the intersection of heritage and modern science. Ahead of launch, I was tasked with defining its identity.

I designed the brand identity and logo, shaping a restrained yet luxurious system built around a stylised “R”. Packaging concepts explored a mix of natural textures and clean, scientific finishes. The website is currently under development, with my design direction guiding the structure and look, and the brand itself is at a pre-launch stage currently.

Deliverables: Brand identity, logo, packaging exploration, website design (in progress).