Beyond the portfolio

I am a multidisciplinary designer, creative director, and brand strategist driven by the belief that design is not just about aesthetics but about building meaningful connections between people and ideas. With my experience across branding, digital products, and user-centred design, I’ve partnered with startups and established brands to craft identities, digital experiences, and products that inspire, engage, and perform.

As the Founder and Creative Director of Agathos Design Consultancy, I lead cross-functional teams to deliver brand and UX strategies for clients in hospitality, lifestyle, and sustainability sectors. My journey spans from designing cost-effective healthcare innovations to shaping global brand identities, equipping me with the ability to balance creativity with strategy and business impact.

What excites me most is transforming complex concepts into intuitive experiences, whether through a brand’s visual identity, a digital interface, or a material product. Beyond execution, I take pride in mentoring emerging designers, nurturing fresh talent, and building design systems that stand the test of time.

Expertise & Impact -

Brand Identity & Strategy: Crafting distinctive, future-ready brands.

Creative Direction: Driving visual storytelling that connects and inspires.

UX/UI Design: Designing intuitive, engaging digital experiences.

Product & Material Innovation: Blending sustainability with functionality.

Leadership & Mentorship: Guiding teams and nurturing creative talent.

Global Perspective: Adapting design across cultures and markets.