Kicups - Playful Worlds for Everyday Products

Kicups is a children’s lifestyle brand offering bottles, lunch boxes, and school accessories. They needed a distinctive brand identity and a digital presence that could grow with their product lines.

I created the brand identity, bringing in playful but structured systems that split products into thematic “worlds” like Fin Fiesta, Jungle Gym, and Little Builders. The identity balances bright patterns and approachable typography with a consistent structure, making the brand fun for kids while remaining clear for parents.

I also designed and built their website in Framer as I am a no-code designer, ensuring smooth integration with Shopify. The site is modular, easy for the client to update, and lets customers browse products intuitively by category.

Deliverables: Brand identity, packaging direction, category systems, website design.